Construction software platform Motif Inc. announced the addition of three industry veterans to its leadership team. Tatjana Dzambazova joins as director of AI solutions in the CTO office, Jens Majdal Kaarsholm as director of industry and market development and Greg Demchak as vice president of industry and market development.
“We’re not just building software, we’re building a new way of working,” said Amar Hanspal, CEO and co-founder of Motif. “Tatjana, Jens and Greg bring unparalleled vision, credibility and deep domain expertise that will help us navigate the complexity of the industry while keeping us relentlessly focused on the future. Their collective experience spans decades of innovation in computational design, digital twins, immersive technology and global industry leadership. With them on board, we’re doubling down on our mission to empower teams with tools that feel intuitive, interconnected, and purpose-built for modern design workflows.”
Kaarsholm has long been a driving force behind the push for better tools in architecture and construction, including initiating the open letters to Autodesk in 2020 to launching global AEC software networks. At Motif, he will operate at the intersection of product, sales and strategy, serving as a key point of contact for Motif’s largest customers and design partners.
Demchak boasts a deep track record of advancing AEC innovation through immersive technologies and real-time collaboration tools. Educated as an architect, he has worked on Revit, Synchro and real-time digital twin technologies. Prior to joining Motif, Greg served as director of the Digital Innovation Lab at Bentley Systems, where he led the exploration and integration of emerging technologies such as XR and digital twins into infrastructure design and construction workflows.
Dzambazova is known for her role in bringing Revit Architecture to global adoption, and for her leadership in exploring AI and machine learning in design.
Working from the CTO Office, Dzambazova will lead exploratory efforts into how AI and machine learning can support the AEC industry — not just by making work faster, but by enabling better buildings. She’ll collaborate closely with Motif’s design and product teams to imagine new interaction paradigms that bring intelligence to the design process in ways that are accessible, empowering, and human-centered.
