Zillow has launched what it calls “powerful new listing performance insights” exclusively for Showcase listings. The tool is designed to provide agents and sellers with in-depth data and analytics to track the performance of their listings on the most visited real estate site in the U.S., enabling them to make more informed decisions and improve their selling strategies.
Zillow Showcase is an elevated experience available only on Zillow that brings interactive media and a unique listing design together with agent branding to help agents differentiate themselves and their listings. When shared with Zillow’s vast audience, Showcase listings give agents and sellers unparalleled exposure and help serious shoppers glean richer insights into the home’s layout and features.
“Showcase is all about helping agents deliver exceptional experiences to sellers and buyers. In doing so, agents build their own brand — which leads to winning more listings and growing their businesses,” said Cynthia Taylor, Zillow senior vice president of Agent Software and Advertising. “We’re integrating more insights and solutions into the tools agents use every day to make agents more efficient and ultimately more successful.”
These new listing insights give agents a clear picture of how their Showcase listing is performing over time with detailed insights, including page views, saves and shares, compared to similar non-Showcase listings on Zillow located in the same area. Showcase performance insights also include shopper activity by location, so agents can gauge demand and dial in their marketing strategy to help clients achieve their selling goals.
“With Showcase, we have more than a marketing tool — we have a way to bring more traffic to the home, which for us is turning into more showings, more offers and better outcomes for our sellers, and that is winning us more business,” said Todd Chapman, a licensed real estate agent and the chief operating officer with Delhougne Realty Group in St. Louis, Missouri. “We’re emailing the new Showcase listing performance insights report to our sellers almost daily. Our clients, particularly the engaged sellers who are highly data-driven, love it. They get a beautiful report on how their home is doing, and my team has another way to stay engaged.”
These insights are crucial for sellers — in fact, 75% of sellers said finding an agent who had local market and/or neighborhood-specific knowledge was highly important, according to Zillow’s “Consumer Housing Trends Report.” With Showcase listing performance insights, agents can contextualize how a seller’s listing is doing relative to the market in order to provide the market expertise and guidance sellers want in what is often the biggest financial transaction of their lives. Agents can also easily download reports to share with their sellers to keep them informed.
Listing insights are available as part of an agent’s Showcase subscription and soon, agents will also be able to view aggregated performance data for all their Showcase listings. Showcase is available nationwide, and Zillow plans to make these performance insights available on more listings in the future.
In addition to robust listing insights, agents who use Showcase can now enjoy seamless media ordering and integrated showing and transaction information for their Showcase listings. These enhancements give agents a centralized place where they can conveniently access all relevant information about their Showcase listings.
