BSH, the home appliances division of the Bosch Group, opened its latest Experience and Design Center (EDC) showroom in North America at 257 North Canon Dr. in Beverly Hills, Calif. Spanning 6,684 square feet, the showroom offers a hub for design, real estate, builder, architecture, culinary and consumer groups to experience the appliances’ design and quality.
The Beverly Hills showroom serves as a dynamic, multifunctional space for professional engagement and immersive experiences with BSH’s three North American brands: Bosch, Thermador and Gaggenau. Visitors can interact with the newest products while exploring their own unique design tastes. The showroom also facilitates personalized consultations with specialists, providing tailored solutions to ensure products fit seamlessly within specific project layouts and aesthetic goals.
The design of the EDC reflects Los Angeles’ coastal chic aesthetic, featuring subtle nods to Spanish Revival in its arches. Open-plan spaces and natural materials, such as warm, plaster walls and travertine, create a welcoming atmosphere. Custom artwork by local artist Ali Enache and sculptural stone elements further elevate the space, offering visitors a sensory journey that goes beyond appliances.
“This new Beverly Hills EDC is not just a showroom; it’s an inspiring Southern California experience,” said Christopher Kaeser, head of sales at BSH. “It’s a sophisticated space where visitors can see, touch and experience the innovation and craftsmanship behind our three iconic brands — Bosch, Thermador and Gaggenau. This location will serve as a true hub for the design, real estate, builder and luxury community, offering inspiration and collaboration, while further reinforcing BSH as the go-to for premium, luxury and ultra-luxury home appliances.”
In addition to serving as an engaging environment for exploring home kitchen design, the Beverly Hills EDC will host exclusive workshops, brand activations, trade partner training and media events. Visitors can streamline product specifications, stay informed on the latest trends and leverage support for project planning all in one place.
