Evive Brands, a community of premier, service-oriented franchise brands, has acquired Maid Brigade, a leading residential and commercial cleaning franchisor with more than 280 franchised locations across the United States and Canada. The transaction further expands Evive Brands’ reach in the home services sector; its portfolio (Executive Home Care, Assisted Living Locators, Grasons and The Brothers That Just Do Gutters) approaches 1,000 franchise locations nationwide.
“It’s not every day you have the opportunity to partner with a franchise that has been building trust since 1979,” said Ryan Parsons, CEO of Evive Brands. “Maid Brigade brings strong leadership under Raychel Leong-Sullins, a committed franchisee base and a stellar reputation earned over four decades. Together we see tremendous opportunity — from boosting top-line revenue to amplifying marketing — to help this mature brand keep growing. Even after decades of success, Maid Brigade still has room to become a true household name, and our team is committed to helping it get there.”
Maid Brigade will continue to operate under its established name, with President Raychel Leong-Sullins and her leadership team guiding product innovation and franchise growth. Integration efforts will emphasize shared technology, training and marketing resources that benefit all franchise owners across Evive Brands.
“Our PureCleaning system sets the standard for eco-friendly, people-first cleaning,” said Leong-Sullins. “Partnering with Evive Brands connects our franchisees to additional operational expertise and cross-brand collaboration while allowing us to stay true to our community-focused values.”
