Life Time announced a 52,000-square-foot lease agreement with Prop and Building Corp (PBC) at 10 Bryant, a premier Midtown Manhattan office tower, with an anticipated opening in early 2027.
The planned Life Time athletic urban country club will be housed within four levels at the 30-story tower at 10 Bryant, located at the corner of 40th Street and Fifth Avenue—directly across from Bryant Park and the New York Public Library.
“Bringing Life Time to 10 Bryant and the Bryant Park area is key as we grow our network of athletic country clubs throughout New York City,” said Parham Javaheri, chief property development officer and president of club operations at Life Time. “This vibrant, high-profile location offers the energy, visibility and accessibility we seek, allowing us to serve even more people with our breadth and depth of experiences from fitness to recovery to community building.”
The new Life Time will feature:
- A luxurious, co-ed wet suite with steam rooms, saunas, hot tubs, and cold plunges
- An expansive workout floor with top cardio equipment, resistance-training machines and free weights. A dedicated recovery space will include cold and water massage chairs, whole body compression technology, percussion devices, metabolic testing, recovery treatments and nutrition coaching.
- Six boutique-style studios for group fitness formats including Fight Conditioning, MB360, GTX, Barre, Pilates and more
- A dedicated Life Time Work Lounge for coworking and productivity
10 Bryant is owned and managed by Prop and Building Corp, a real estate development and investment firm focused on transformational urban projects.
“Life Time represents a pivotal step in the repositioning of 10 Bryant, further enhancing its status as a premier destination in Midtown,” said Eli Elefant, CEO of PBC. “Their commitment to wellness and innovation will not only elevate the tenant experience but also contribute to the building’s transformation into a hub for modern living and working. This partnership aligns seamlessly with our vision for the future of 10 Bryant.”
Life Time operates seven Manhattan locations — Battery Park, Midtown, NoHo, One Wall Street, Penn 1, Sky and 23rd Street — as well as two in Brooklyn at Atlantic Avenue and Dumbo, with more in development including Brooklyn Tower also set for a 2027 opening.
