Opiniion, a resident satisfaction software, has acquired Rentgrata, a peer-to-peer resident engagement tool. Rentgrata connects prospective renters with current residents, bringing trust and transparency into the leasing process. This strategic acquisition integrates two proptech solutions to create what it calls an industry leading, end-to-end platform designed to enhance the entire resident journey, from pre-lease to lease renewal to move out.
Since its founding in 2017, Opiniion has helped property management teams streamline the process of collecting and analyzing resident feedback and generating authentic online reviews. What began as a reputation management solution has grown into a resident satisfaction platform.
“This acquisition is a major step forward in redefining how properties attract, engage, and retain residents,” said Devin Shurtleff, CEO of Opiniion. “By bringing Rentgrata into the Opiniion ecosystem, we’re creating one solution that addresses two critical stages in the resident journey: the initial prospect experience and the long-term resident relationship. It’s a powerful convergence that reinforces our commitment to becoming the industry’s first all-in-one resident operations platform.”
Opiniion now plans to expand from a single-product solution into a full-service platform. Through the acquisition of Rentgrata, Opiniion’s enhanced platform will bring together a full suite of resident-centric tools designed to support every stage of the resident journey. Together, Opiniion and Rentgrata support over two million units across 9,000-plus communities nationwide.
This move follows recent product expansions including SocialPro, ListingsPro and enhanced survey capabilities, extending Opiniion beyond feedback collection to encompass broader resident engagement, marketing visibility and operational insights. The acquisition of Rentgrata further accelerates Opiniion’s platform evolution by adding prospect-level engagement and resident rewards to the resident experience.
“Joining Opiniion was a natural fit,” said Ben Margolit, CEO and co-founder of Rentgrata. “We’ve always believed in the power of authentic resident voices to shape leasing outcomes. With Opiniion, we can now extend that impact well beyond the lease signing, giving property teams smarter solutions to engage and retain residents.”
The acquisition was backed by Five Elms Capital, Opiniion’s Series A investor. RET Ventures, an early investor focused on real estate technology innovation, also remains committed to the company’s continued growth and impact.
