Primark announced the upcoming grand opening of its latest store at Cielo Vista in El Paso, Texas. This marks the second opening in the state after Primark opened its first store in McAllen, Texas last December. Primark intends to continue its brand presence in the state with upcoming openings in Hurst and Houston to follow.
Spanning more than 40,000 square feet, the new Primark store will bring El Paso shoppers an exciting selection of on-trend fashion, everyday essentials, accessories and beauty favorites.
“We launched our Texas presence with the opening of our McAllen store in December 2024, and the response confirmed what we believed. There’s a strong appetite for Primark’s unique mix of style and value in the Southern U.S.,” said Kevin Tulip, president of Primark US. “We’re ready and eager to continue to expand across Texas, connecting even more families and fashion lovers with the ‘Primania’ experience.”
