On the heels of a record-breaking year of growth and franchise development, Qdoba announced one of the largest development deals in brand history. Barry Dubin of B Wild Investments LLC has signed on to develop 50 new Qdoba restaurants across the states of Alaska, Utah, Nevada, Colorado and New Mexico. Initially, Dubin plans to focus on locations in Salt Lake City, St. George, Albuquerque, Las Vegas and areas surrounding Colorado Springs.
Additionally, B Wild Investments LLC has signed a definitive purchase agreement to acquire one of Qdoba’s largest franchisees with a closing anticipated during Q4 2025.
“This agreement marks a proud milestone for me and for Qdoba,” said Dubin, founder and CEO of B Wild Investments LLC. “I believe deeply in the brand’s strength, its experienced leadership team, and its position in one of the most attractive categories in the restaurant industry. Core to our investment thesis at B Wild, we are excited to be acquiring a scaled platform of high-quality assets while signing an agreement to perpetuate the growth of Qdoba in very attractive territories. We have significant trust and confidence in Qdoba’s leadership team, given our long-standing relationship with the current CEO of Qdoba, and look forward to expanding the brand’s presence in the Mountain West in close partnership with the brand.”
Dubin brings a distinguished track record of scaling consumer brands, including as co-founder of KBP Brands, which has grown to over 1,000 restaurant units, and executive chairman of the largest Tide Laundromat franchisee in the U.S.
“I’ve known Barry for 15 years, since I was President of KFC, where he was my largest franchise partner,” said John Cywinski, CEO of Qdoba. “Barry is an exceptional leader, strategist and operator, and I’m absolutely thrilled he is joining the QDOBA brand.”
The announcement comes amid a period of rapid growth for Qdoba with nearly 20 new franchisees signed in the past 12 months. Recent signings include Pittsburgh, PA, Dallas-Fort Worth/Waco, Texas and several Ohio DMAs. The company now has more than 600 future restaurants in its development pipeline.
