Award-winning real estate technology innovator, Lofty announced the launch of Lofty AI Marketer, an always-on digital marketing assistant designed to help create and implement a highly competitive social media marketing strategy.
AI Marketer eliminates the guesswork of creating and implementing a social media marketing strategy. Unlike general-purpose social media platforms, the application is fully integrated with any MLS and Lofty website, allowing agents to automatically create and share polished, on-brand posts that drive high quality traffic back to their website. Coupled with AI-powered insights, AI Marketer also tailors a social strategy to specific goals while continuously optimizing for engagement and reach.
This includes a powerful competitive analysis feature which gives agents the opportunity to develop a strategic social media marketing plan based on deep insight into what content is driving engagements in their local area.
AI Marketer is the latest addition to Lofty’s growing portfolio of practical AI solutions, which includes its flagship AI Sales Assistant, a virtual ISA, works 24/7 to capture and convert more leads into appointments, and the newly released Lofty Copilot solution, which can analyze and uncover cold or quiet leads across an agent’s entire database.
Collectively these innovations ensure agents can boost brand awareness across social media; drive more site traffic to capture more low-cost, high-intent leads; and improve SEO performance with more high value content and backlinks.
“We know that in real estate speed matters, but connection still wins. With Lofty AI we have the proven capabilities to ensure that real estate agents and teams can have the best of both worlds – AI technology that delivers high business impact with the personalized feel consumers expect in a relationship-driven industry,” said Brian Hoialmen, chief strategy officer at Lofty. “AI Marketer is another example of our commitment to delivering purposeful AI innovations that can help real estate professionals transform how they work and grow their business with clarity and confidence.”
