Ikea U.S. has debuted Ikea House Warming, an immersive pop-up experience at 31 East 17th St. that showcases the brand’s new range of cooking and eating essentials, Gustaf Westman’s limited-edition Vinterfint collection, and celebrates 40 years of the legendary in the U.S. and of the Ikea meatball worldwide.
Beginning October 2 through October 26, the public is invited to step into the heart of the home, the kitchen and journey through the House Warming.
“With Ikea House Warming, we wanted to go beyond showcasing our delicious food options and highlight how IKEA has a solution for every aspect of cooking and eating. We’re providing an immersive experience in New York City where you can shop, taste and dream the possibilities of creating your own space at home to gather and connect around food.” said Paul Anderson, home furnishing and retail design leader at Ikea U.S. “We’re demonstrating how joyful and sustainable your home can be with products that are affordable, accessible and designed to inspire life in and around the kitchen.”
Guests will enter and immediately experience a journey of all things food from storing and organizing, preparing and cooking, setting and serving, to eating and cleaning. Additionally, attendees can purchase products directly from the House Warming shop.
Activities for guests at the House Warming include a daily (m)eatball happy hour, a children’s scavenger hunt, a 40th anniversary photo moment, Frakta bag personalization, a kitchen planning studio and a variety of kitchen demos and tastings.
In the pop-up and throughout the next year, Ikea will be introducing more than 200 new products connected to cooking and eating, such as dining tables, storage solutions that help prevent food waste, as well as a more versatile and smarter kitchen range.
The event will take place from October 2 to 26, Thursday through Sunday, from 11 a.m. to 98 p.m., with Saturdays from 11 a.m. to 11:30 a.m. for Ikea Family members only. No entry fees or reservation fees are required.
