Towne Park, a provider of tech-enabled arrival through departure solutions, has acquired Frogparking, a global leader and provider of advanced, integrated parking systems. This strategic combination unites Towne Park’s scale, operational expertise and revenue optimization solutions with Frogparking’s powerful, data-driven technology suite.
The result will create a fully vertically integrated operating and technology solution. Financial terms were not disclosed.
Founded in 2009 by father-daughter duo Don and Shareena Sandbrook, Frogparking has a portfolio of over 30 patent technologies. Its flagship cloud-based platform, FrogOne, centralizes parking data and leverages real-time analytics, advanced sensors and AI. Paired with sleek, state-of-the-art hardware, Frogparking offers clients powerful management tools to optimize revenue and provides consumers with a seamless, intuitive parking and access control experience. Today, Frogparking is used by cities, airports, universities, shopping centers, medical facilities, corporate campuses, and private operators across North America, New Zealand and Australia.
By integrating Frogparking’s capabilities with Towne Park’s differentiated platform, the combined company will deliver even greater value to its 1,400-plus clients, including premier hotels, healthcare institutions, residential properties and commercial parking facilities, while providing significant additional growth opportunities.
“This acquisition marks a pivotal moment for Towne Park. By combining our operational expertise, IP and proprietary revenue optimization solutions — including dynamic pricing and demand-generating e-commerce solutions — with Frogparking’s innovative technology and IP, we’re uniquely positioned to set a new industry standard for seamless arrival through departure experiences,” said Andrew Kerin, CEO of Towne Park. “At the same time, we’ll unlock exciting new growth opportunities for our company, including new channels and new verticals.”
As part of the transaction, Frogparking Co-Founder and CEO Shareena Sandbrook will continue to lead Frogparking.
“Today is a transformative day for Frogparking,” said Shareena Sandbrook. “This partnership allows us to focus on what we do best — developing cutting-edge technology and advancing our IP — while leveraging Towne Park’s size, infrastructure, resources and exceptional talent to accelerate the scale and impact of our solutions.”
