Real estate experience platform HqO announced the launch of the CRM for CRE, a purpose-built system for experiential landlords to manage tenant relationships, unify operations and close the experience gap across commercial real estate portfolios.
The unified platform will transform how landlords earn, retain, and grow tenant business beyond the lease, the company said.
“Tenant expectations have outpaced traditional operating models, and transactional ownership is no longer enough,” said Chase Garbarino, CEO and co-founder of HqO. “Landlords who deliver outcomes, not just space, are the ones who will thrive. The CRM for CRE gives them the infrastructure to do exactly that. It is the system of record and action that enables experiential landlords to finally operate in a customer-centric way.”
HqO’s CRM for CRE unifies leasing, operations, experience and intelligence in one cohesive platform. By consolidating tenant data, automating workflows and surfacing actionable insights, the system empowers property and asset teams to drive performance and loyalty at scale.
New enhancements to tenant lifecycle management, intelligence and operations in Fall 2025 release bring disconnected processes and technologies into a connected ecosystem. Key capabilities include centralizing profiles, lifecycle-based navigation and omnichannel workflows; real-time analytics; multichannel communication, event management and engagement management tools; integrated access, visitor, resource booking and service request tools; a flexible monetization engine and an AI-ready foundation.
“This release represents the next chapter in how landlords operate,” said Shelly Just, senior vice president of client strategy and operations at HqO. “We’re giving property and asset teams a true CRM that unites data, workflows, and intelligence across the entire tenant lifecycle. When paired with an experience program like HqOX, asset owners can build the deep loyalty and financial returns their investors demand. It’s about running real estate portfolios like modern customer organizations, intentionally, insightfully and at scale.”
