MRI Software has unveiled MRI Engage for Living, a comprehensive leasing and resident engagement solution that it said streamlines the rental experience for applicants, residents and leasing staff.
MRI Engage powers the entire leasing lifecycle, from initial inquiry through renewal, delivering a simplified experience for both property management teams and residents. MRI previously introduced its multifamily CRM and communication tools as foundational components to MRI Engage, and the complete suite now includes fully integrated resident and leasing portals, embedded payments, fraud and risk management capabilities, e-signatures and AI-enabled communications.
“The abundance of proptech offerings in the multifamily space often forces leasing agents to spend valuable time navigating disconnected, overly complex tools and chasing down leads,” said Eric Walsh, executive managing director, North America at MRI Software. “MRI recognized a gap in the market and closed it with MRI Engage. The platform eliminates inefficiencies and delivers a connected, intelligent experience that supports renters and leasing teams at every stage of the journey, driving stronger resident satisfaction, renewals, and loyalty.”
MRI Engage offers a unified solution with real-time visibility into applicant progress, empowering leasing teams to nurture leads more effectively and convert prospects into residents with greater efficiency. By consolidating communication tools within the CRM, MRI Engage enables onsite teams to manage all interactions in one place.
Built-in AI capabilities help accelerate staff response times using intelligent suggestions that identify the intent behind each message and generate tailored replies. Teams can review and personalize these responses or allow the AI to respond instantly, freeing up time to focus on high-value interactions.
The comprehensive solution helps property management teams deliver an intuitive experience that applicants expect, while improving operational efficiency and reducing complexity for leasing agents.
MRI Engage integrates with MRI’s full multifamily portfolio as well as the MRI Partner Connect ecosystem, including leading rent payment providers. MRI Engage is available now for clients using MRI Property Management X (PMX) Residential Management and Yardi Voyager.
