Global proptech firm Giraffe 360 announced the launch of its new Pro Camera, a next-generation imaging system that it said leverages AI in an unprecedented way by allowing real estate professionals to turn a single property capture into a complete, AI-driven marketing campaign.
Using advanced LiDAR scanning and proprietary AI trained on millions of properties, the Pro Camera automatically generates everything needed to market a listing, from HDR photos and immersive 3D tours to accurate floor plans, drone-style flythroughs, video tours and ready-to-publish listing sites.
Most real estate imaging tools to date rely on multiple vendors and or offshore post-production. Giraffe360’s pioneering system is a game-changer as it is almost entirely automated; within hours users receive a full digital package. This process previously took days.
The new PRO Camera platform is built around four key goals:
- Speeding up the sales process: Agents can get listings live across multiple channels (MLS, social media a d listing portals) in hours rather than days.
- Improving accuracy and quality: Powered by LiDAR-based dense point clouds, Life-like Gaussian Splat 3D for immersive experiences and Enhanced panoramic model, the system delivers realistic digital twins and ANSI-compliant floor plans.
- Generating new real estate media for every channel: From one scan, users receive an entire media suite including interactive 3D models, high-resolution photography, floor plans and a web listing that has been optimized for use across MLS, social media, email, and print.
- Reducing costs through automation: With a flat $360 monthly rate and unlimited fair use, Giraffe360’s AI replaces much of the manual labor and outsourcing typical of property marketing, cutting costs by more than 80%.
