PureGym Limited is launching across New York and New Jersey, most of which will open with true 24/7 access, with the remaining locations set to follow in the coming months. Formerly Blink Fitness, each gym has been upgraded and rebranded to reflect PureGym’s fitness model — premium gym equipment at an affordable price.
As more consumers seek affordable, flexible fitness options, PureGym recognized a critical gap in the New York City market: fitness was largely inaccessible to night-shift and early morning workers. PureGym now allows all New Yorkers the ability to prioritize their health and wellness on their own schedule.
“We believe everyone should have access to high-quality fitness, at any time they want, and we’re committed to making that possible for New Yorkers,” said Rebecca Passmore, chief operating officer. “Our mission is to inspire a healthier nation and we are thrilled to finally bring the city that never sleeps a true 24/7, affordable way to prioritize their well-being.”
Security cameras operate 24/7, recording 365 days a year for member safety. Personal trainers will be on hand to support all fitness levels. Monthly rates with range from $24.99 to $39.00. Single-day passes are available.
Three locations — 54th St. in Manhattan, Canarsie in Brooklyn, and Woodside in Queens — received beyond-the-portfolio-wide improvements. These locations will open on December 8 and serve as pilot sites to evaluate member response to the premium offerings which reflect the high-value, low-cost format that PureGym has pioneered in Europe. In the new year, PureGym will begin additional improvements across its entire portfolio, building on this multi-million-dollar investment.
