Move over, Dyker Heights: every December, Santa Claus opens the doors to his North Pole cabin on Zillow so that families everywhere can share in a little holiday magic. This year, he’s gone all in on decorating his off-market home, unveiling five delightful new looks for his home that invite kids and grown-ups alike to explore, imagine and play.
From a candy-striped Gingerbread House makeover to a shimmering Tinsel Town den, Santa’s House is back with bold, enchanting new styles. Visitors can step inside the cabin and see how Santa, Mrs. Claus and the elves might celebrate the season surrounded by Scandinavian-style natural wood or in a frosty, icy chill zone.
This year’s experience takes inspiration from Zillow’s Virtual Staging AI, offering families 5 new designs to explore inside Santa’s House. By tapping “Stage This Space,” visitors can choose a themed look and see the room transform, switching easily between the original photos and the newly styled versions as they tour the cabin. This virtual staging experience is available on web only.
“Santa loves sharing his home so families everywhere can experience the magic of the season, and this year he’s taken it to a whole new level,” said Amanda Pendleton, Zillow’s home trends expert. “For the first time, he’s allowing virtual visitors to transform his iconic home into a variety of whimsical holiday themes. It’s Santa’s way of inviting families to play, explore and reimagine the North Pole cabin in their own style. That’s the charm of virtual staging — it turns a home into a canvas for imagination and fun.”
New looks for 2025 include:
- Icicle Dream: Frosted finishes, icy tones and modern winter elegance.
- Gingerbread House: A candy-coated theme for which peppermint stripes, gumdrops and frosting trims all made the final cut.
- Tinsel Town: Vintage holiday glamour with metallic ornaments and Mid-Century Mod sparkle.
- Nordic Scandinavian: A minimalist, hygge-inspired retreat with cozy textures and natural wood.
- Midnight Magic: Deep navy walls, gold accents and celestial details conjure a moody, magical vibe.
These interpretations are available for Santa’s House only, but they’re grounded in the real Virtual Staging experience available on Zillow Showcase listings. Home shoppers can tap Stage This Space, explore design styles like Modern or Scandinavian and instantly see a room reimagined without losing sight of the real space. The tool is meant to help buyers picture their personal style in a home.
