Measurabl, the sustainability data platform for real estate, announced Maureen Waters as the company’s next chief executive officer, marking the acceleration of the company’s next phase of customer-driven growth. Matt Ellis, Measurabl’s co-founder and current CEO, will transition to executive chairman and member of the board of directors, where he will oversee investment and M&A opportunities and provide strategic counsel to the company.
Waters joined Measurabl in 2023 as chief growth officer and was later promoted to president, where she led the development of the company’s three-year strategy, 1Measurabl, and continues to drive cross-functional execution. Under her leadership, operating margins improved more than 25% per year, strengthening Measurabl’s operational discipline and commercial performance.
“It is a tremendous honor to name Maureen Waters Measurabl’s next CEO,” Ellis said. “Over the last 13 years, we built Measurabl into the world’s most widely adopted sustainability data platform for real estate. But that was only the beginning. Maureen is the CEO to do what’s next: break down paywalls for unprecedented, widespread adoption, assemble a deeper, broader ecosystem of partnerships and integrations and pave a clear path to being the industry’s source of truth for investment-grade sustainability data.”
With experience across real estate services, investment, technology, and venture capital, Waters has built a career defined by delivering customer-focused outcomes at scale. At Cushman & Wakefield, she served in multiple executive-level roles, including executive vice president and chief strategy officer, where she built the enterprise customer program and led a global strategic transformation that tripled margins for the business.
As head of real estate and asset management at Bill Gates Investments, she oversaw strategy and asset management for a multi-billion-dollar real estate portfolio, driving performance and capital efficiency. She also served as president of Ten-X and a partner at MetaProp
Additionally, Edward Allen has also been promoted to chief commercial officer, unifying Measurabl’s customer-facing teams to streamline engagement, strengthen customer success, and support expansion. Chris Zegal will assume an expanded role as senior vice president, Go-To-Market Strategy and Marketing, driving deeper alignment across marketing, sales, and customer value delivery.
