Keller Williams Realty LLC (KW) announced that Patrick Ferry has joined KW MAPS Coaching, the coaching division of KW, as a senior advisor to KW MAPS Coaching in digital marketing and as a full-time coach for one-on-one and group coaching clients.
Ferry will lead KW’s coaching and training initiatives that specifically help KW-affiliated agents, real estate teams and market centers build online brands and AI-first businesses.
“We’re proud to welcome Patrick home to Keller Williams, where he will help agents grow, compete and lead in a digital-first world,” said Cody Gibson, vice president of KW MAPS Coaching. “He’s one of the very few who understands both how to build a real estate business and how agents win with digital media and can coach it at the highest level.”
In 2026, Ferry is slated to present at Family Reunion, Keller Williams’ largest annual training conference, taking place in February in Atlanta, and will coach alongside Gary Keller, the executive chairman and co-founder of KW, as part of monthly mastermind groups for KW-affiliated agents and real estate teams.
For more than two decades, Ferry has been a catalyst for real estate professionals determined to build profitable, scalable,and purposeful businesses.
Raised in one of the most influential coaching families, the youngest son of Mike Ferry, founder of modern real estate coaching, Ferry built his own identity by merging timeless sales fundamentals with cutting-edge digital marketing, AI-driven systems, and business architecture.
Creator of the AIM³ Framework (Architect, Implement, Maximize to $3 Million in GCI), Patrick transforms agents into what he calls “Referred and Recommended” professionals.
“When your past clients, sphere, and professional network all refer you,” said Ferry. “And, Google, YouTube, ChatGPT, and AI assistants recommend you, you become untouchable in your market.”
