Ernesta, the design brand offering designer-quality, custom-sized rugs, announced three new showrooms in Manhasset, N.Y.; Birmingham, Mich. and Dallas, set to open in Q1 2026. Additional locations will be announced later this year.
The new showrooms offer a welcoming, hands-on environment where visitors can explore Ernesta’s selection of high-quality wool, natural fiber and performance rugs. Designed to support both consumers and design professionals, each location features a designer lounge for one-on-one design consultations to review rug samples in a collaborative setting.
The Birmingham store, which opened on January 5, boasts 1,250 square feet at 138 West Maple Rd. The 1,256-square-foot Dallas branch, located at 6025 Royal Lane, Suite 330, will open on February 2. Details are forthcoming on the Manhasset store, which is scheduled to open in Spring 2026.
“We are excited to continue building on Ernesta’s momentum and growth, and these new showrooms mark an important next step for the brand,” says Jennifer Parker, Chief Sales Officer at Ernesta. “Designers and homeowners alike are telling us they want a more personal, guided way to shop for rugs, one that brings together elevated materials, real expertise and true customization. Our showrooms let us meet customers where they are and deliver that experience in a way that is tactile, welcoming and rooted in good design.”
Founded to simplify the process of sourcing custom rugs, Ernesta has expanded its product assortment, scaled operations and deepened its presence in key markets across the East Coast with four successful showrooms. The brand aims to have 10-plus showrooms across the country by the end of 2026.
