Known for helping turn around thousands of bars across the country on Paramount Network’s “Bar Rescue,” hospitality expert, entrepreneur and executive producer Jon Taffer is opening Taffer’s Tavern at 1382 Peachtree St. NE in Midtown Atlanta on February 10, 2026.
The new location introduces an evolved menu, expanded local favorites and a next-generation design that brings the brand’s signature tavern experience to life. Designed as a modern, elevated tavern, Taffer’s Tavern blends a hospitality-first approach dedicated to creating a tavern with soul, where warmth, care and consistency define the guest experience.
The Midtown Atlanta opening marks the third Taffer’s Tavern location for multi-unit franchisee, Hemant Suri and his partners, following successful openings in Alpharetta, Georgia—the home to the first-ever Taffer’s Tavern—and Mercedes-Benz Stadium. As the entrepreneur who introduced the concept to Georgia, Suri has helped shape Taffer’s Tavern into a neighborhood gathering place built on care, craft and community.
“Being the first franchisee to make Jon’s idea for Taffer’s Tavern a reality has been an incredible journey,” said Suri. “From Alpharetta to Mercedes-Benz Stadium and now Midtown Atlanta, I’ve witnessed these taverns become community centers where people come together to connect, celebrate and make memories. Each new location raises the bar, and I’m proud to continue growing alongside Jon and the team as we bring the soul of Taffer’s Tavern to the heart of the city.”
“With Midtown Atlanta, we’re bringing the soul of Taffer’s Tavern to reach more guests in a city that values warm hospitality,” said Taffer. “This brand was built on decades of experience in the people business, where systems support service and food and cocktails bring people together. Hemant and his team have been incredible partners from the very beginning, and this location reflects everything we believe a tavern should be.”
Inspired by the energy and culture of Midtown Atlanta, the new Taffer’s Tavern location is designed to serve as a neighborhood gathering place for locals, working professionals and visitors alike. Situated within one of the city’s most walkable and lively districts, it fits seamlessly into the area’s dining, arts and nightlife scene.
Taffer’s Tavern in Midtown Atlanta also highlights the brand’s culinary evolution, featuring bold takes on familiar classics. Spirit-forward sauces, developed in collaboration with Taffer’s spirits portfolio, bring flavor to classic dishes, while a refined menu of guest favorites and new offerings reflects the brand’s focus on world-class quality.
New and signature menu highlights include:
- Bourbon Burger: A hearty burger layered with Taffer’s bourbon signature sauce, bourbon-glazed caramelized onions and whiskey bacon, finished with aged white cheddar and served on a toasted brioche bun.
- Hangover Wings: Five twice-cooked chicken wings served with celery, carrots and a choice of ranch or bleu cheese, available in Michelada, Original Buffalo, Tequila & Lime, Fireball Whiskey and Dot’s Pretzel-crusted flavors.
- Salted Caramel Triple Chocolate Brownie: Salted caramel triple chocolate brownie layered with house-made honey bourbon ice cream and drizzled with warm spiced rum caramel sauce.
- Whiskey Business Burger: A bold burger topped with whiskey ketchup, whiskey bacon, American cheese, arugula and a fried egg, served on a warm brioche bun.
Along with its food and beverage offerings, the Midtown Atlanta location will feature proprietary cocktails crafted with Taffer’s Browned Butter Bourbon—a rich, full-bodied whiskey with notes of vanilla and toffee. Created in Alpharetta, the Spirit reflects Taffer’s dedication to innovation rooted in experience.
The Taffer’s Tavern location at 33 S. Main Street in Alpharetta will also celebrate its fifth anniversary with the local community, the following day, on February 11, 2026. This is a milestone that truly reflects how deeply the brand is invested in Georgia’s hospitality landscape.
