Vornado Realty Trust announced the New York flagship location for Meta Lab at 697 Fifth Avenue. Meta signed a 10-year lease agreement with Vornado for Meta Lab New York to occupy the entire five-level, 15,000-square-foot townhouse building adjacent to the base of the St. Regis Hotel. This marks the first flagship retail location for Meta in Manhattan, following its initial flagship store opening in Los Angeles in 2025.
Meta Lab is an experiential retail space that invites visitors to experience Meta’s leading AI glasses and virtual reality headsets, making it easy to understand how the technology works and imagine how it fits into everyday life. Each location is shaped by its neighborhood, co-created with local artists and communities around distinct creative themes and brought to life in an authentic, welcoming space, the company said.
“We’re proud to make a long-term commitment to Fifth Avenue, the heart of U.S. retail,” said Matt Jacobson, vice president and creative director, Wearables, at Meta. “Our people-first approach to experiential retail is rooted in culture, creativity and self-expression, and it’s driving meaningful sales and awareness of our products. Placing our flagship store alongside the brands that help define culture, will distinguish Meta Lab from traditional consumer electronics retail. There’s no better home than NYC to innovate on retail, and we’ll continue to celebrate the community while making our products easy to see, try, and understand.”
“As evidenced by Meta Lab’s immediate and tremendous success during its introductory pop up at this location, Fifth Avenue remains one of the most attractive retail corridors in the world for today’s most innovative and iconic brands,” said Glen Weiss, Vornado executive vice president and co-head of Real Estate. “We are thrilled to further extend our long-standing relationship with Meta and applaud their permanent entry into New York City’s retail landscape.”
In addition to the Meta Lab Los Angeles flagship, the company also operates a store in Burlingame, Calif. It recently launched pop-up boutiques in Las Vegas and Honolulu and plans to open additional retail locations throughout 2026.
