Zillow announced Zillow AI mode, a new experience that helps buyers and renters discover homes through conversation, receive guidance and take real steps such as scheduling tours or connecting with a local agent.
This new way to Zillow is designed for anyone exploring housing — from dreamers browsing late at night to renters comparing tradeoffs between apartment buildings, buyers exploring financing, and sellers planning their next move. Over time, this experience will become foundational to how people move through the real estate journey on Zillow.
“We’re connecting the entire housing journey with AI in a way that hasn’t been possible before,” said Jeremy Wacksman, CEO of Zillow. “Because Zillow operates across search, touring, financing, connections to professionals, transacting and closing, we can turn insight and data into real-world action, helping people move from discovery to keys in hand.”
Zillow AI mode helps people understand homes, explore affordability questions, compare options and book a tour directly within the experience. For years, home search has meant setting filters, scrolling through listings, opening multiple tabs and windows and pulling up a calculator. Unlike when using standalone AI tools, a buyer can say, “Find similar homes within my budget that are closer to light rail.”
Zillow AI mode adapts to each mover’s activity over time, remembering preferences across sessions and providing context-aware guidance using Zillow’s data, expertise and custom AI models. Because Zillow operates as a licensed real estate brokerage, Zillow AI mode is designed to function within established industry regulations and professional standards — supporting, not replacing, licensed expertise in the transaction.
The platform shift is currently available in beta to a limited group of Zillow users. Zillow plans to expand this experience throughout 2026.
