Reach by RentCafe introduced Reach 360, a multichannel marketing package designed to help apartment brands stand out in the artificial intelligence era, during the Apartment Innovation and Marketing Conference (AIM) held May 3-6 in Huntington Beach, Calif. Reach also introduced TourBuilder One, an automated capture solution for property and unit-level media.
Reach 360 includes TourBuilder One, search optimization, reputation management, Internet Listing Service (ILS) advertising and marketing analytics for one low price, often less than a monthly ILS subscription. TourBuilder One by LCP Media is also sold separately and compatible with any property management system.
“Search is fragmented, with more renters using AI to find their next home,” said Esther Bonardi, vice president at RentCafe. “Reach 360 is our answer to that shift. It gives apartment brands the tools to stay visible and competitive, no matter how search evolves.”
Reach by RentCafe and LCP Media are Yardi brands.
