First Multiple Listing Service (FMLS) and RentSpree have launched an innovative agent tool, Nurture, which gives agents a way to stay connected with rental clients long after a lease is signed, positioning those renters to become buyers when they’re ready to purchase. FMLS is the first multiple listing service in the country to deploy Nurture, which is now live on FMLS’ RentSpree platform.
Nurture is the latest module of RentEdge by RentSpree, the comprehensive rental platform that FMLS members have been using to streamline tenant screening, access rental analytics and manage rental listings directly from their MLS dashboard.
For years, agents have faced a challenge with renters: once a lease is signed, the relationship often goes dormant. If agents don’t stay in touch, they’ll miss out months or years later when that same renter is now ready to purchase a home. Nurture keeps agents and renters in touch, with automated follow-ups, personalized messaging and engagement tools designed to keep agents top-of-mind with renter clients. The result is stronger client relationships, increased brand loyalty and higher conversion rates when renters transition to homebuyers.
“This is a milestone moment for FMLS agents and the rental communities they serve,” said Michael Lucarelli, CEO and co-founder of RentSpree. “Agents have been asking for better ways to nurture renter clients into future buyers, and Nurture delivers exactly that.”
By automating relationship maintenance and engagement, agents can focus on closing deals while Nurture keeps clients engaged through automated check-ins and follow-ups, personalized messaging tailored to renter lifecycles, timing triggers that alert agents when renters may be ready to buy and seamless integration with FMLS’ existing rental tools.
FMLS members can start using Nurture immediately through their existing FMLS login.
