RealtyAds, the AI-native leasing platform built for commercial real estate, announced the evolution of its platform into a connected leasing system — one designed to support the full leasing cycle, from capturing broker and tenant attention to enabling the timely action that closes deals.
The announcement reflects a meaningful shift in how RealtyAds operates, the company said. What began as an AI-native digital advertising platform has grown into an integrated system that connects three stages essential to modern leasing performance: capture, engage and convert.
Many leasing teams still rely on fragmented tools that were never designed for how deals are evaluated today. The cost of that fragmentation is the loss of visibility into where demand is moving, which brokers are engaging and where each opportunity sits in the cycle.
“The biggest shift in modern leasing isn’t adding more tactics,” said Trevor Marticke, founder and President. “It’s connecting them and measuring what they return. Leasing teams don’t need more tools. They need a system where every stage builds on the last.”
RealtyAds unifies the three stages that define leasing success:
Capture. RealtyAds builds the content foundation that makes every downstream stage more effective. Artificial intelligence (AI) informed by performance data across 12,500 campaigns surfaces insights on how to design content proven to capture attention in your market, then optimizes that content across photo, video and creative formats to keep it effective over time.
Engage. RealtyAds’ AI-native digital advertising uses 700-plus proprietary targeting parameters to position properties in front of the brokers and decision-makers who influence leasing outcomes, reaching 80% of brokers per market and 235 C-suite contacts per month. Budgets are continuously reallocated toward the highest-impact placements, keeping properties visible throughout the full deal cycle.
Convert. RealtyAds transforms property websites into active leasing environments, surfacing which firms and decision-makers are engaging, alerting brokers when high-value prospects visit and delivering the context needed to initiate conversations at the right moment.
RealtyAds is designed around the reality that broker relationships, market judgment and deal expertise remain central to every lease transaction. The platform surfaces intelligence that experienced leasing professionals act on, but it does not replace the judgment that closes deals.
“The best leasing teams already know how to build broker relationships and read market demand,” said Marticke. “What they’ve been missing is a connected system that lets them see how a deal is progressing in real time and act on that visibility before the window closes. That’s what this platform is built to do.”
