Vallarta Supermarkets, the family-owned grocery chain known for bringing authentic Latin American and Mexican flavors to communities across California and Arizona, celebrated its third store opening of 2026 with a ribbon-cutting ceremony at 851 West Olive Ave in Merced, California on June 10.
The celebration will feature live entertainment, community donations, special giveaways and a taste of Vallarta’s signature fresh offerings, welcoming Merced residents to experience the quality, culture and value the brand is known for. The first 300 customers through the doors on grand opening day will receive a free reusable grocery bag filled with groceries. In addition, five local schools and charities will each receive a portion of $7,500 in donations from Vallarta, as a part of the company’s ongoing commitment to giving back and supporting the communities it calls home.
“We are thrilled to continue growing in Central California and bring the Vallarta experience to Merced,” said Allie Garcia, vice president of marketing at Vallarta Supermarkets. “Each new store represents more than just a place to shop. It is a place where families can find fresh, high-quality ingredients that celebrate their culture and traditions. We are especially proud to support local schools and charities as part of our openings, because investing in the community remains at the heart of everything we do.”
This Vallarta will be the second location to feature Marisquería Costa de Oro, known for fresh ceviches, made-to-order seafood tacos, coctel de camarón and tostadas including the Burnt Habanero Ahi Tuna, alongside kid-friendly plates.
The Merced store will bring 175 new job opportunities to the community, from department staff to store leadership roles, and will provide a welcoming 52,000-square-foot space in the Marketplace at Merced.
Further highlighting Vallarta’s dedication to the communities it serves, the store features a custom mural created by local artist Patricia Pratt. The artwork serves as a tribute to Merced’s unique identity and the people who make the community vibrant.
