In partnership with Meta, Best Buy is bringing Meta Lab @ Best Buy to more than 50 of its stores this summer. The 900-square-foot experiential spaces give customers a hands-on way to explore Meta’s full product lineup of AI glasses and VR headsets through interactive demos and displays, smart mirrors, personalized fittings and more.
Meta AI Glasses are designed to be worn and explored firsthand. More than 50% of Best Buy customers say they want to see Meta’s AI glasses in person before making a purchase. Expanding Meta Lab to Best Buy stores gives customers an elevated experience and more opportunities to try out the tech for themselves.
“Our customers are passionate about experiencing what’s next and they turn to Best Buy to bring it to life,” said Patrick McGinnis, chief merchandising officer at Best Buy. “Meta Lab @ Best Buy is an experience customers can’t find at any other retailer and sets a new standard for how our customers will explore, play with and discover the latest cutting-edge tech.”
In all Meta Lab @ Best Buy locations, customers can work with a dedicated Meta Sales Specialist to learn more and try on the largest assortment across big-box retail. The experience will have a dedicated wall highlighting the large assortment of AI glasses and will allow customers to get a hands-on fit and feel for them. Displays nearby use interactive UV light to capture how lenses may adjust in different light settings.
Customers can get hands-on with cutting-edge technology as they demo Meta Quest 3, Meta Ray-Ban Display glasses, and more. Customers can try on Meta Ray-Ban Display glasses and use hand movements to control the glasses without ever taking out a phone. Meta Sales Specialists can guide the experience so shoppers can explore all the features the tech has to offer.
With the click of a button, customers can virtually try on different shades and styles of the Ray-Ban Meta AI glasses using high-tech smart mirrors. In the mirror, customers can see the glasses on themselves virtually, browse frames and colors with the touchscreen or take a photo to compare favorite looks side-by-side.
“Best Buy is an incredible partner,” said Christa Wittenberg, vice president of global retail sales at Meta. “Together we’re reimagining how consumers shop the next generation of personal technology. These are immersive, hands-on spaces built for real discovery — where people can experience firsthand just how stylish, fun, and personal AI glasses and VR really are. We want customers to walk in curious and leave genuinely excited about what’s possible.”
The first Meta Lab @ Best Buy experiences launch this month, with additional locations rolling out throughout the summer. Among the first locations are stores in San Carlos, California; Roseville, Minnesota; Woodland Park, New Jersey; Greenville, South Carolina and Columbus, Ohio.
