DIG Architecture (DIG) based in New Brunswick, New Jersey with offices in Philadelphia and New York City, has named Jaime Masler Beach, AIA, NCARB, to the position of principal. This strategic promotion coincides with the firm’s 20th anniversary.
Masler Beach career spans over 25 years, including 14 years with DIG. As principal, she will continue to oversee project delivery standards and champion DIG’s mission across New Jersey, Pennsylvania and New York State.
Known for her hands-on, solutions-oriented leadership style, Masler Beach oversees projects from early planning through final delivery, ensuring complex visions align with budget realities. Her public-sector practice focuses on the belief that public spaces – from libraries and universities to senior living, community health centers and government facilities – serve as essential social infrastructure and deserve the same caliber of innovation as high-end private developments.
“Jaime is a driving force behind some of our most complex and impactful projects,” said Jeff Venezia, DIG’s chief operating officer and a co-founding principal. “Her promotion reflects an unwavering commitment to design excellence and an innate ability to foster deep, collaborative relationships. She expertly navigates challenging conversations with professionalism, empathy and wit, keeping diverse stakeholder groups aligned while maintaining project momentum.”
Masler Beach’s portfolio includes more than $200M in active civic and institutional assignments, with specialized expertise in transforming historic and constrained sites into flexible, modern environments. Among her projects are the $140 million Union County [NJ] Government Complex civic campus, $70 million academic facility renovation at Kean University’s main campus, $18 million Bjork Library transformation at Stockton University and $6.2 million restoration of the Carnegie-era Long Branch Free Public Library.
A registered architect in New Jersey and Pennsylvania with NCARB certification, Masler Beach holds a Bachelor of Architecture degree from the former Philadelphia University (now Thomas Jefferson University-East Falls). Her commitment to the industry is reflected in her engagement with AIA New Jersey, AIA Central New Jersey and Professional Women in Construction (PWC).
