Gregorys Coffee, the New York City-based specialty coffee brand partnered with Craveworthy Brands, has signed a franchise agreement to expand its presence on Long Island with three locations. The franchisees are brothers Ricky and Nick Singh, the operators behind Pop’s Pizza NYC in the affluent New York neighborhood of Manhattan.
The Singhs opened their first pizza shop in 2019 and have since grown it to three locations based on strong day-to-day operations and a commitment to the neighborhoods they serve.
“Running our pizzerias taught us that it all comes down to the details and the people,” said Ricky Singh. “That never changed, no matter how busy we got. We fell for what Gregorys does — good coffee, good food and a real sense of community, and as New Yorkers, Long Island is exactly where we want to build that.”
With 50 locations across the U.S., Gregorys joined the Craveworthy portfolio in 2025 and launched its franchise program in 2026.
“We were Gregulars long before we were franchisees,” said Nick Singh. “Gregorys was already part of our routine, so when the opportunity came up, it went beyond just business for us. What drew us in was a brand we already loved and the support behind it — we knew we wouldn’t be building this alone.”
Through Craveworthy’s shared services platform, franchisees gain access to comprehensive support across operations, training, culinary, supply chain, technology, real estate and marketing.
“Ricky and Nick are exactly the kind of franchisees we want to grow with,” said Gregg Majewski, founder and CEO of Craveworthy. “They know how to run great restaurants; they take care of their guests and they’ve earned everything they’ve built. When our franchisees win, we win, and I have no doubt they’re going to do great things with Gregorys on Long Island.”
The vrand continues to seek experienced operators in the Mid-Atlantic, Midwest, Mountain West, Northeast, Southeast and select West Coast regions.
