BBG, an independent commercial real estate services firm and bundled service provider, announced the appointment of technology executive Faraz Iqbal as chief technology and AI officer.
Based in BBG’s Atlanta office, Iqbal will lead the firm’s enterprise technology strategy, spearheading AI and data transformation, technology modernization and the scaling of global operations. He will work closely with leadership across the firm to strengthen BBG’s technology infrastructure, advance the adoption of AI-driven tools and enhance operational efficiency across service lines.
Iqbal has more than 25 years of experience leading enterprise technology transformation for private equity-backed companies, with deep expertise in AI and data transformation, technology modernization and scaling global operations.
“Faraz’s proven ability to lead complex technology transformations and harness AI to unlock enterprise value makes him uniquely suited to accelerate BBG’s technology strategy. With the rapid advancements in technology, businesses are moving quickly to understand opportunities and incorporate solutions for clients and employees,” said BBG CEO Bill Britain. “His experience scaling operations combined with his hands-on approach to innovation, will be instrumental as we continue to use technology to power our growth as well as our clients’ success.”
Before joining BBG, Iqbal served as chief technology officer at Edible Brands, where he led the company’s AI and technology transformation, launching a computer vision AI platform, deploying enterprise-wide AI tools and modernizing the company’s technology infrastructure. He also held senior technology and operations leadership roles at Zilliant, Imagine Communications, Naranga and other organizations where he served in global technology and operations leadership positions.
