Solo has launched Roofing Studio, an end-to-end sales execution platform built specifically for modern roofing contractors. More than a proposal tool or estimating application, Roofing Studio gives sales teams everything they need to measure, present, finance and close roofing projects during the homeowner’s first appointment, the company said.
For years, roofing companies have relied on a patchwork of estimating software, financing portals and manual paperwork to move a customer from inspection to installation. The result is slower sales cycles, inconsistent homeowner experiences and unnecessary friction.
Solo combines AI-powered roof measurements, interactive proposals, integrated financing and e-signatures into one seamless experience allowing contractors to move from the first inspection to a signed agreement in a single visit.
“The roofing industry doesn’t have an estimating problem — it has an execution problem,” said Tim Price, chief revenue officer at Solo. “Homeowners don’t buy because they received another quote. They buy when they clearly understand the problem, trust the contractor, and feel confident making a decision.”
Unlike traditional proposal software, Roofing Studio helps contractors standardize how every representative sells. The platform walks homeowners through a structured buying journey, presents financing options in real time, supports good-better-best product comparisons, and automatically generates closing documents.
Key capabilities include AI-powered roof measurement and proposal generation; interactive, company-branded presentations instead of static PDFs; integrated financing with real-time lender options; built-in e-signatures and automated closing documents; CRM and operations integrations and a repeatable sales framework that helps every representative perform like a top producer
“Roofing contractors have invested heavily in tools that help them estimate jobs,” Price added. “Now they have a platform built to help them actually win them.”
Roofing Studio is available immediately.
