FirstTeam Real Estate, a California-based independent real estate brokerage, announced a joint partnership with Purlin, the modern artificial intelligence (AI)-operating layer for real estate.
By deploying PurlinOS, the central operating system that brings management, marketing agent tools and business operations under one umbrella; Purlin Close, which automates real estate contract execution and other workflows and Purlin Offer & Negotiate, which provides live, transparent bidding and more across the brokerage, FirstTeam is unifying workflows and software within a single intelligent AI operating foundation that connects agents, teams, clients, contracts and transactions in one experience. Real estate agents can interact with their AI agent by any form of communication: voice, text, email and chatbot.
“Real estate is undergoing a seismic shift, and the brokerages that will succeed are those focused on creating an integrated technology ecosystem, not just adding additional software features,” said Lauren Henss, vice president of marketing and strategic initiatives, FirstTeam. “This isn’t about adding another piece of AI technology. It’s about creating a seamless experience for everyone involved in a transaction. Faster answers. Less friction. Better visibility. More time for agents to focus on relationships and outcomes. Our partnership with Purlin will help us standardize how we operate the business, connecting data, strategy and AI across the entire agent lifecycle. We’ll be able to make better decisions, create more efficient workflows, and help agents close more deals in less time.”
For decades, buying and selling a home has required consumers and agents to navigate a maze of emails, portals, paperwork signatures, and disconnected systems. FirstTeam believes AI creates an opportunity to fundamentally simplify that experience.
“As part of our ‘Behind the Agent’ philosophy, we view every partnership decision through the lens of how it will help our agents succeed and better serve their clients,” said Michele Harrington, CEO of FirstTeam. “As the market evolves and continues to become more competitive, our investment in an intelligent, AI-led ecosystem will help our agents work more efficiently and make more informed decisions. We’re providing them the resources they need to find success and better serve their clients. Purlin gives us the ability to standardize how the entire organization works while helping our agents deliver a more seamless experience for the people they serve.”
The rollout is consistent with how FirstTeam has approached growth and innovation for nearly five decades. Standardizing Purlin throughout the organization provides those teams with a clear reason to join: a brokerage already operating the way the next decade of real estate will demand.
“FirstTeam is doing what the strongest operators do—building on infrastructure before they need it,” said Tim Quirk, chief revenue officer of Purlin. “We designed Purlin to be the load-bearing layer underneath the work, so agents, teams, and loan officers can move through a deal in one connected system.”
