Times Square became even more magical with the opening of New York City’s first multi-fandom retail destination, House of Spells at 234 West 42nd Street between Seventh and Eighth Ave. The location is House of Spells’ first in the United States.
Created in 2016 by visionary founders Khaja Hussain and Rafeeque Olikkathodi, House of Spells is a multi-fandom retail destination and immersive retail experience established in the United Kingdom more than a decade ago, combining themed entertainment with officially licensed merchandise from popular fantasy, gaming, anime and film franchises all under one roof.
Among the many fandom favorites at House of Spells includes Marvel (Spiderman, Deadpool, Captain America), Star Wars, Game of Thrones, Lord of the Rings, Harry Potter, Stranger Things, Fantastic Beasts, Vikings, Anime, DC (Batman, Joker, Superman, Wonder Woman), Super Mario, KPop Demon Hunters, and the Legend of Zelda . The location also offers photo-worthy backdrops and one-of-a-kind collectables.
“As they say in Game of Thrones, ‘Winter is Coming’ … to Times Square as we bring the fandom universe to Times Square and what always feels like the center of the universe,” said Jaime Vidal, president of USA operations at House of Spells. “Coming to the country’s most iconic entertainment capital is the perfect U.S. launching pad for us, and we can’t wait for visitors to explore the wonders, magic, mystique and enchantment of House of Spells Times Square. The doors are officially open.”
House of Spells is now open from 10 a.m. to midnight daily, seven days a week.
