Luxury accessories and lifestyle brand Sassy Jones announced the opening of its newest flagship location, The Dream House, a restored historic home at 5613 1/2 Almeda Road in Houston’s Third Ward. More than a boutique, The Dream House was designed as a destination where women are invited to slow down, gather, discover and reconnect with themselves through beauty, fashion, and meaningful conversation.
Founded by entrepreneur and designer Charis Jones, Sassy Jones has built a national following by creating bold accessories and immersive shopping experiences that celebrate women at every stage of life. The Houston location represents the brand’s second permanent retail destination.
“The Dream House represents everything we’ve learned about creating spaces that make women feel seen,” said Charis Jones, Founder and CEO of Sassy Jones. “We didn’t want to build another beautiful store. We wanted to create the feeling of walking into your favorite auntie’s home. The kind of place where you instantly exhale, stay longer than you planned, laugh a little louder, and leave believing in yourself a little more than when you arrived.”
The Dream House itself has an equally intentional story. Originally planned for Houston’s Galleria district, the project changed direction after Jones and her husband experienced the same dream on the same night, prompting them to pause their original plans. That decision ultimately led them to Houston’s historic Almeda corridor, where the home’s character and surrounding community aligned with the vision they had imagined from the beginning.
Guests are welcomed into thoughtfully curated rooms featuring collected furnishings, layered textures, vintage inspired details, custom installations, floral wallpaper and warm hospitality intended to evoke the comfort and familiarity of home rather than the formality of traditional luxury retail.
The Dream House offers Sassy Jones’ signature collections of handcrafted jewelry, handbags, scarves, beauty products, and select ready to wear pieces, while also serving as a gathering place for future styling events, community conversations, educational experiences and celebrations.
