Madewell has signed a long-term lease for 7,340 square feet at 1 Rockefeller Plaza, its first location at Rockefeller Center. The store is scheduled to open in 2027.
Madewell offers premium denim, apparel, and accessories for women and men. Best known for its denim expertise, the brand is recognized for its thoughtful design, innovative approach to denim, and everyday wardrobe essentials. Madewell is committed to reducing its environmental impact through the use of more responsibly sourced materials and circularity programs, including its denim trade-in initiative, which has collected and recycled more than two million pairs of jeans. The new store will bring the full Madewell experience to life, showcasing the brand’s denim expertise, styling and community-focused programming.
“We’re excited to be part of Rockefeller Center, one of New York’s most iconic retail destinations,” said Garrett Putney, senior vice president of retail, Madewell. “This store represents an important milestone for Madewell, giving us the opportunity to bring our full brand experience to life in a space that reflects our commitment to quality, style and community.”
Over the past several years, Rockefeller Center has evolved beyond a traditional retail environment into a dynamic platform for commerce, culture, media, entertainment and community, observed owner/manager Tishman Speyer. Today, the campus attracts millions of annual visitors alongside a growing ecosystem of category defining brands spanning fashion, hospitality, dining, wellness and entertainment.
“Rockefeller Center continues to attract brands that shape culture and consumer behavior globally,” said EB Kelly, senior managing director at Tishman Speyer and head of Rockefeller Center. “Madewell’s decision to establish a presence here reinforces the Center’s unique ability to combine iconic New York identity with modern cultural relevance.”
