Well-to-do Brooklynites no longer need to cross the river into Manhattan to get their Hermès fix — the legendary leather brand, which had tested a pop-up in the borough, has opened a permanent store at 111 North Sixth Street (also 130 Berry Street) in Williamsburg.
Set within a contemporary space evocative of a traditional Brooklyn workshop, the house’s 44th store in the United States strengthens Hermès’ presence in the country, the brand said. The house’s 16 métiers are displayed over two floors in an engaging space shaped by industrial aesthetics and refined craftsmanship that pay homage to the neighborhood’s culture.A collage of five eclectic façades defined by unique masonry draws on the surrounding architectural character, grounding the new store in its historic district. Created by Parisian architecture agency RDAI, the store’s contemporary aesthetic draws on craftsmanship and a dialogue between textures, creating a balanced atmosphere. Following the architectural progression from the exterior, the store showcases the creativity of Williamsburg-based artists on the walls and in the flooring details, bringing distinctive sensibilities to a shared framework while strengthening the connection to Brooklyn’s creative scene.
