Babyletto, a family-owned furniture brand founded and based in Los Angeles, has opened its second retail location at South Coast Collection (SOCO), the 292,000-square-foot luxury home furnishings and design center in Costa Mesa, California. The new showroom introduces a concierge-style shopping experience, with hands-on product and design guidance to help families furnish nurseries and kids’ rooms that reflect their personal style.
The 4,500-square-foot location is Babyletto’s largest showroom, featuring a broad assortment of the brand’s best-selling nursery essentials alongside its newly launched kids’ collection, as well as Babyletto x Nate Berkus, its first-ever designer collaboration. Together, these offerings are designed to grow with families, from the nursery to kids’ rooms and beyond.
The store, designed by RDC, reflects Babyletto’s modern aesthetic and features a dedicated Design Center where customers can explore wood finishes and upholstery swatches with Babyletto experts. Educational resources throughout the showroom highlight the brand’s sustainably sourced materials and product certifications, helping parents make informed choices for their homes.
“Orange County is home to so many young and growing families, and SOCO brings together a community that values design,” said Teddy Fong, founder of Babyletto and CEO of Million Dollar Baby Co. “We want to be a resource for parents as they plan their children’s rooms, giving them a place to see and feel the furniture, ask questions, connect with other parents and feel confident in their choices.”
Beyond shopping and design guidance, the showroom will host events that bring local parents and the design community together.
Launched in 2009, Babyletto is part of Million Dollar Baby Co., established by Fong’s parents in 1990. The brand has since sold more than 1 million cribs and now offers more than 100 modern nursery and kids’ essentials at major retailers including Babylist, Crate & Kids, Pottery Barn Kids and Target.
