Known for its immersive experiences, Lapland is opening its first-ever U.S retail concept, Lapland Store, in New York City at 3 West 57th Street on November 4, 2026. The online store, laplandstore.com, launched in early October, with new pieces dropping throughout the season as the collection unfolds.
Spanning approximately 3,800 square feet, the West 57th Street store will transport visitors from the bustle of the city into the wonder of the Elven World. Spectacular floristry, atmospheric lighting and intricate details will transform the space, bringing a little of Father Christmas’s world to the heart of New York.
Founded in Britain in 2007 by husband-and-wife team Alison and Michael Battle, a former kindergarten teacher and financial trader, Lapland was born from a belief that childhood is precious and fleeting, and that Christmas deserves to be experienced with extraordinary imagination and care.
Over almost two decades, Lapland has reimagined the traditional Christmas experience, creating an original world around the true home of Father Christmas — aka Santa Claus — with more than thirty characters, stories and traditions. Its acclaimed live experiences have welcomed more than two million believers, including celebrities, establishing Lapland as Britain’s most celebrated Christmas brand.
In recent years, the store has built a devoted following in Britain, with families making its products part of their own Christmas traditions. Its first collection arrived in the U.S. online only in 2025, with the Christmas Eve Collection selling out in just six days.
Every product begins within the story of Lapland and is designed to feel as though it has come directly from the true home of Father Christmas, combining beautiful design, exceptional quality and intricate details with a purpose within the Elven World.
“Everything we have created at Lapland began with wanting to honor the precious and fleeting years of childhood,” said Alison and Michael Battle. “To now see the world we created for our own children begin its journey to America is incredibly special. New York feels like the perfect place to begin this next chapter.”
Throughout the year, Father Christmas’s Elves have been busy crafting beautiful treasures, from decorations made to last a lifetime to Christmas pajamas and wonderful toys. Now, Father Christmas is sending some of his very best Elves, and the treasures they have crafted, to a place where the Christmas spirit burns especially brightly: New York City.
Visitors can explore the treasures brought from Lapland, meet the Elves who crafted them, sip authentic Lapland hot chocolate, and take a seat in Father Christmas’s chair beneath the magical Elf Hat to discover whether they have made it onto the Good List.
The store will close at the end of the year, with plans to reopen in 2027.
