Pilates Addition, a premium Pilates franchise offering patented equipment, high-energy programming and a signature black-and-gold studio experience, has surpassed 350 licenses sold across 27 states, marking a major milestone as the brand accelerates its national studio rollout.
With 40 studios now open across 12 states and another 75 preparing to launch through early 2027, Pilates Addiction is entering its largest wave of openings to date. New locations are planned across Texas, California, Florida, Nevada, New Jersey, Michigan, Ohio and Georgia, expanding the brand’s presence in major markets including Dallas, Austin, San Francisco, Denver and Las Vegas.
Just over a year into its national expansion, Pilates Addiction is shifting from rapid franchise sales to opening studios at scale, supported by the infrastructure built to guide owners through real estate, training, pre-opening marketing and studio launch.
“Selling 350 licenses is an incredible milestone, but what excites me most is this next phase,” said Sarah Luna, CEO of Pilates Addiction. “We’re watching this brand come to life in communities across the country. Studios are opening, memberships are building, and our owners are creating the kind of Pilates experience we believed was missing from the category. This fall will set the pace for what’s ahead.”
Pilates Addiction was built to bring a bolder identity to a category experiencing explosive consumer demand. At the center of the concept is its patented Aurum Reformer, paired with a black-and-gold studio design and programming that combines the precision of Pilates with the energy and community of modern boutique fitness.
Its class lineup gives members multiple ways to build strength, improve mobility and progress within the studio, creating an experience designed to stand apart from traditional Pilates concepts. The expansion comes as Pilates continues its rise as one of the country’s most in-demand fitness categories. U.S. Pilates participation reached 13.8 million people in 2025, increasing 6.8% year over year, according to Sports & Fitness Industry Association data reported by Athletech News.
