Newswire Agents of Tech

Lev Launches West Coast Presence

Greg Goldstein

Lev, a digital platform for commercial real estate financing and transactions, has expanded to the West Coast, opening an office in Los Angeles led by former JLL executive Greg Goldstein.

Goldstein brings to the firm 17 years of experience in the commercial real estate investment banking industry at Eastdil Secured, HFF and most recently as a senior director at JLL. He has extensive experience trading performing, sub-performing and non-performing commercial real estate loans, as well as subordinate/mezzanine loans and REO properties. Goldstein  has worked with domestic and foreign banks, life insurance companies, debt funds, mortgage REITs, special servicers and investment banks, closing more than $18 billion of loan sales.

“We’re excited to welcome such an experienced CRE executive to our firm,” said Yaakov Zar, founder and CEO of Lev. “Greg’s understanding of the importance of our technology made him a clear fit for Lev. As we continue to serve clients nationwide across asset classes, Greg will help us establish a strong presence on the West Coast, and be closer to those we work with. His experience in true real estate investment banking will be of tremendous benefit to our growing team.”

Lev’s capital markets experts utilize machine learning technology to help understand clients’ portfolios, identify the best lender for each transaction and expedite closings. Founded in 2019, Lev transactions across all asset types, nationwide.

“I am energized by the technology and team that Lev has assembled to date,” Goldstein said. “We are in a unique time in history and the confluence of market conditions and customer demands position Lev to grow quickly and establish a stronghold on financing advisory transactions.”