Zumper, the third-largest rental real estate platform in North America, has launched zStories, which offers social media-style promoted market listings to Signature Virtual Package Customers, on its mobile web platform. With this new feature, Zumper said, it continues to add value for premium customers by offering innovative new ways to reach more renters and drive ROI.
“Using advanced advertising technology to drive quality leads is fundamental to Zumper’s mission to provide industry-leading value to our multifamily partners,” said Natalie Cariola, chief sales rfficer, Zumper. “Innovative products like zStories are just another reason that 70% of NMHC’s 50 largest managers trust Zumper to help them increase occupancy.”
With zStories, Signature Virtual Package customers can feature advertisements in promoted market listing carousels. Renters can swipe through the listings with a functionality similar to popular social media user experiences. Approximately 65% of renters visiting Zumper have seen zStories and 10% interact with it. As a result, premium customers can expect to see 18% higher leads for listings featured in zStories carousels.
zStories will be available on all Zumper mobile platforms and exclusively to Zumper Signature Virtual Package customers.
