Want to buy a new home completely virtually as easily as a purchase from Amazon? Homebuilder and developer Taylor Morrison has launched a digital configuration and reservation system for to-be-built homes.
“Today’s consumers crave ease and simplicity, whether they’re purchasing a car, groceries, or a new home online. This new tool takes the friction out of homebuying,” said Taylor Morrison Chairman and CEO Sheryl Palmer. “As the first homebuilder to offer the capability to customize and purchase a new construction home digitally, Taylor Morrison continues to create an elevated shopping experience and propel our industry into the future. We recognize, however, that today’s remarkably strong housing market is not without its challenges and our teams continue to navigate this environment while thoughtfully executing on our forward-thinking strategic vision.”
With Taylor Morrison’s digital to-be-built reservation system, customers are guided to choose a floor plan, select a homesite using an interactive map, choose from a variety of customizable exterior elevations, then reserve the home of their dreams entirely online. This new tool also complements technology the homebuilder unveiled in 2020, including 3D virtual tours, self-guided tours and an online shopping cart feature to reserve completed or under-construction showcase homes — which Taylor Morrison customers have secured more than 1,500 of to date.
The new technology is currently available to use in nearly 25 communities across 11 divisions with expansion plans nationwide. In addition, since the onset of the pandemic, more than 600 homes have been sold entirely virtually, with no physical contact with the buyer.
“With demand for housing as high as it is today, this kind of revolutionary technology certainly isn’t needed to sell homes, nor is it a response to the challenges of doing business amidst COVID-19,” said Chief Marketing and Communications Officer Stephanie McCarty. “It is simply the way consumers prefer to shop and engage with brands in today’s evolving world of e-commerce. Whether it is our self-guided tour technology, our Chatbot Liv, or the launch of our online to-be-built reservation system, our eye is keenly focused on empowering consumers to take control of their homebuying experience with thoughtful digital touchpoints at every turn.”
