A multi-million dollar repositioning program in the Financial District
Tribeca Associates revealed the first phase of its multi-million dollar repositioning program at 30 Broad Street in the Financial District – a 477,000-square-foot, 47-story office tower best known for its role in the iconic 1954 movie Sabrina, starring Audrey Hepburn. The revitalized lobby now extends to New Street and features an expanded coffee bar and a custom, contemporary artwork by artists Annica Cuppetelli and Cristobal Mendoza.
The relationship between fine art and commercial building has been solidified throughout the decades. Works by top artists like Jeff Koons adorn the lobbies and hallways of buildings in major cities across the country, and some developers have entire programs devoted to procuring art for their properties. So, when Tribeca Associates began to update its common areas and office spaces, one thing was clear: They didn’t want to bring art into the building just to have art in the building. It had to make sense.
Enter Cuppetelli and Mendoza, the team behind a series of world-renowned interactive light sculptures designed to blur the lines between the physical and the virtual worlds. The team’s work – which juxtaposes physical lines and projected light to create an ethereal artwork that reacts to the presence and movement of the human body – was a fitting addition to an office building in the midst of a top-to-bottom modernization.
“The very nature of corporate life in 2017 is that there is barely a line between the physical and the digital anymore; advancements in technology have made it so that every industry is dependent in some way,” said Bill Brodsky, founder and managing partner of Tribeca Associates. “In every aspect of our repositioning program, we’ve worked to create seamless integration opportunities for a variety of technologies, making the office an environment where technology reacts to and works for you, and not the other way around.”
Nowhere is that more evident than in the artwork hanging in the lobby, a physical representation of the philosophy that is guiding 30 Broad – which was first completed in 1932 – into a new era.
The entire building infrastructure will be modernized and updated to suit the needs of today’s tenants. Office spaces will be updated with new fixtures and fittings – part of a prebuilt program – as they become vacant, and building amenities will be added to a brand new central amenities suite. The new and improved workspaces make the building especially attractive to creative tenants.
Tribeca Associates has hired Newmark Grubb Knight Frank, a commercial real estate advisory firm with a worldwide presence, to handle leases with current and future tenants. Prospective tenants will enjoy a simplified leasing process under this new management. NGKF’s exclusive leasing agents for the property are Andrew M. Peretz, Hal D. Stein, David E. Malawer, Courtney L. Adham and Daniel Appel.
Tribeca Associates LLC
321 Greenwich Street
New York, NY 10013
info@tribecaassociates.com
www.tribecallc.com
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