Pacaso, the technology-enabled real estate marketplace that helps people buy and co-own a luxury second home, has appointed Lara Cumberland as chief operating officer, effective May 16. Cumberland brings more than 20 years of experience working at premier technology companies, including Meta, PayPal, eBay and IBM. In this newly created role, Cumberland will lead Pacaso’s key cross-functional initiatives to deliver on great owner experiences on a global scale. Cumberland will report directly to Chief Executive Officer Austin Allison.
“Lara is a dynamic leader with extensive experience building, scaling and optimizing complex operations at some of the world’s leading tech companies,” Allison said. “Pacaso has assembled a seasoned leadership team with the expertise and vision to address the massive global opportunity in second home co-ownership and deliver on our mission. Lara is perfectly positioned to help propel Pacaso forward during this stage of accelerated growth.”
“I am thrilled to be joining Pacaso at such a pivotal time,” said Cumberland. “Pacaso is truly changing the way people experience second home ownership and pioneering a new category in real estate. I look forward to working with Austin and the rest of the team to continue building upon their momentum and rapid growth, while enhancing the Pacaso owner and buyer experiences through our first-rate team and technology innovations.”
Prior to joining Pacaso, Cumberland led mergers and acquisitions at Meta, formerly Facebook, where she oversaw the integration of all global acquisitions from 2015. Before that, she held senior leadership roles overseeing M&A integration for more than 100 acquisitions at premier technology companies including IBM, eBay and PayPal.
