Canadian real estate technology company Senara has completed pre-seed funding, allowing the privately held company to continue its North American expansion. The funding will also provide the company with additional revenue to enhance existing AI capabilities within the platform.
Senara is a pre-construction lead-to-close system that empowers developers and their listing brokerages to sell smarter and faster, while spending less. The proprietary system uses AI to generate new higher quality homebuyer leads, appointments and firm sales, based on algorithms built from tens of millions of leads, appointments and purchase datapoints. Senara offers predictive analytics algorithms that can be layered into any brokerage CRM to perfect buyer journeys and reallocate ad spends across digital platforms. Benefits of Senara include lead generation, prospect nurturing, pipeline intelligence, and ultimately profitability. Additionally, Senara offers regional homebuyer insights gathered through its system, the company said.
“Leveraging proprietary AI, Senara serves up the ideal homebuyer based on each project’s unique attributes helping to expedite the sales process,” said Reagan Zuzarte, CEO of Senara. “We are grateful for key investors and early partners whose trust and sales results have validated the market need for a robust preconstruction intelligence system.”
Since the company’s launch in 2021, Senara has been used in over 50 campaigns across North America, resulting in over $1 billion sold in new homes across Canada, Washington, Florida and Texas, the firm said.
