To help agents more effectively promote properties, target potential buyers, expand their reach and generate more leads, Douglas Elliman Realty has launched AdPro, a custom-built digital ad publishing solution that uses artificial intelligence (AI). AdPro is powered by Purlin, one of the first companies to receive funding from New Valley Ventures, the proptech investment arm of Douglas Elliman Inc.
“As a business built on empowering agents to grow their businesses, we are continuously looking for new tools and technologies to give them an edge,” said Scott Durkin, chief executive officer, Douglas Elliman Realty. “We can’t wait to see what opportunities and possibilities AdPro will unlock for them.”
Featuring a simple and intuitive interface, AdPro enables agents to quickly and easily produce and publish ads on-the-go for Facebook, Instagram and Google.
“So much of sales and marketing is about telling powerful stories, and our agents are some of the best storytellers around,” said Stephanie Garbarini, chief marketing officer, Douglas Elliman Realty. “AdPro will help them to share their stories more efficiently and ensure they are seen by the right people.”
AdPro’s propriety AI models track lookalike high-intent audiences, as well as engagement with similar listings and related interests, in order to target likely buyers in the market for real estate. Agents can select from a menu of packages preset with finely tuned targeting and optimal duration to maximize the impact of a promoted listing. AdPro also fosters greater collaboration and transparency with sellers by sharing real-time performance and traffic reports for the ads promoting their properties.
Douglas Elliman will begin rolling out AdPro to agents on a regional basis in the coming weeks.
