MRI Software, a provider of real estate software solutions, announced the acquisition of UK-based Springboard, a leading provider of shopper traffic counting and artificial intelligence (AI)-powered analytics to retailers, landlords, and government bodies. In acquiring Springboard, MRI will expand its MRI @Work for Retail solutions suite, which currently serves more than 500 retailers and retail property owners and operators globally.
Leveraging plug-and-play software, existing camera networks and proprietary AI-powered algorithms, the Springboard solution provides real-time data and actionable insights, enabling retail stakeholders to optimize operations and improve outcomes for both individual retail locations and retail destinations, the company said. The solution continuously measures visitor activity, capturing anonymized demographic and sentiment information while identifying behavior patterns — such as movement and dwell time — and presents this information via a comprehensive reporting platform.
“Springboard is an exciting addition to the MRI family that will bolster our retail and smart data offerings and provide clients with deeper insights to guide their business decisions,” said Patrick Ghilani, chief executive officer of MRI Software. “In light of post-pandemic shifts in the retail landscape, the adoption of in-store technology has become increasingly critical, and physical locations are playing a more prominent role in a redefined shopper and guest experience. Springboard’s intelligent, actionable data enables retail stakeholders to increase shopper traffic and engagement, improve capture and conversation rates, and, ultimately, level the analytical playing field between e-commerce and brick-and-mortar.”
Founded in 2002, Springboard servces more than 450 clients across 3,000-plus sites. It will continue to serve its clients without interruption.
“Our clients will benefit tremendously from Springboard joining an organization of MRI’s global scale and broad solution portfolio, and we look forward to bringing our solutions to their dynamic client community,” said Steve Booth, chief executive officer of Springboard. “Shopper traffic is a huge predictor of business performance, and precise data ultimately helps businesses make faster, more informed decisions that optimize store operations and generate more revenue.”
