Pacsun has unveiled its newest location and redesigned retail space at Fashion Valley in San Diego. The latest storefront in Pacsun’s home base in South California features a modernist look indicative of the new design formula and layout for the youth retailer.
Paying homage to its foundation around mall culture with a premier upgrade, Pacsun at Fashion Valley is the first location to showcase Pacsun’s new brick-and-mortar vision. The 4,277-square-foot space warmly greets guests with an open-air façade and sizable windows displaying Pacsun’s current styles and collections. The interior includes new fixtures and décor that tie into Fashion Valley’s experience as an outdoor center, including updated colors and materials that refine the way Pacsun presents its products and enhance the overall store aesthetic.
Within the redesign, additional details fuse Pacsun’s physical and digital efforts with components that directly connect its social and digital channels, such as streaming video, showing seasonal campaigns and content from social channels. The store will also provide more convenient shopping options such as buy online pick up in store (BOPIS) and same day delivery.
“Evolving over time, and keeping in touch with our community of consumers, is what has contributed to Pacsun maintaining its reputation as being at the cutting edge of youth culture,” noted Brieane (Brie) Olson, Pacsun president. “We are so grateful to be able to open more doors for our community, to provide a premium physical experience within spaces that encompass our brand ethos, and be able to integrate our recognized digital efforts for a holistic Pacsun experience.”
Later this winter, Pacsun’s redesign will be unveiled at Lennox in Atlanta, Georgia and Fashion Island in Newport Beach, California, along with others around the country slated for 2023.
