Propel Software, creator of the first product value management (PVM) platform, named Salesforce and Accenture industry veteran Ross Meyercord chief executive officer. Ray Hein, co-founder and former CEO, will lead product and customer initiatives as the company’s first chief strategy officer.
Meyercord is a highly regarded SaaS executive with expertise spearheading revenue growth and scaling companies in competitive markets, including leadership roles in enterprise SaaS sales, technology, business development and sales operations. Prior to Propel, Meyercord was Pluralsight’s chief revenue officer. Meyercord also spent five years at Salesforce as global chief ianformation Officer, where he was instrumental in helping grow the company from $2.5B to more than $10B in annual revenue, and another two years as executive vice president of sales, where he was responsible for sales, service and platform software to customers across all segments. Meyercord began his career at Accenture, where he spent 22 years as a consultant and partner in the Communications and High Tech group, specializing in large-scale transformational programs.
As chief strategy officer and Propel board member, Hein will lead corporate strategy by leveraging his experience in manufacturing and product development technology. Hein will extend his knowledge to customers to help them succeed by growing revenue and profit margins on the PVM platform.
