Independent property data and analytics firm CoreLogic International has completed its acquisition of Victoria, Australia-based proptech firm Plezzel, helping to expand its real estate industry technology solutions.
Plezzel provides customizable digital advertising and marketing support and an inquiry response platform to thousands of real estate agents in Australia.
Growth through acquisitions such as Plezzel provided CoreLogic’s real estate clients with an ever-increasing suite of powerful proptech tools, said CoreLogic International Chief Executive Officer Lisa Claes.
“Plezzel’s tech-driven platform offers agents autonomy and full control of their branding, marketing and communications,” she said. “By adding Plezzel’s innovations to CoreLogic’s own suite of real estate software solutions we elevate the customer experience between agents and consumers, help them source leads and recognize market opportunities.”
CoreLogic’s investment in sophisticated technology improved real estate efficiencies, revenue opportunities and complemented the company’s data and insights capabilities, Claes added.
“Real estate agents are consistently looking for ways to work smarter, delight their clients and elevate their own market presence. We listened to their needs and understand their unique industry requirements, and that led us to Plezzel,” she said. “The platform provides customized communication and digital marketing products that allow our real estate partners to stand out as market experts, convert more listings and leverage their success.”
Geelong-based husband and wife proptech entrepreneurs Greg and Cecille McCutcheon founded Plezzel in 2011, providing digital automation and lead generation tech tools that support thousands of real estate directors, agents and property marketing teams across Australia.
Plezzel’s team and clients will benefit from access to CoreLogic’s extensive property data universe across Australia and New Zealand, delivering a unique suite of property and market insights for consumers, and property level triggers and events, to continually expand on its network and platform features.
